Designed with by
Welkin Light Media
Bengaluru, India
We started Rooted because we were tired of food that had something to hide. Here's the whole story — unfiltered.
Two friends, one apartment, too many unlabelled packets from the supermarket. We started buying directly from one farm in Karnataka. It just tasted… different.
A WhatsApp group, no app, no website. Word of mouth in a pandemic. Our farmers kept growing; we kept delivering — safely, weekly, without missing a single order.
We built a proper product: the curated weekly harvest box. 12 items, full traceability, zero plastic. Sold out in 3 hours. We cried a little.
Rooted expanded across India with a regenerative farming pledge: every partner farm signs our soil health charter. No exceptions, no compromises.
28,000+ subscribers. Carbon neutral logistics. And still the same obsession: food that doesn't have anything to hide.
"The most radical thing you can do is know where your food comes from."— Rooted Manifesto, 2024
Small team. Big obsession. Zero pretence.
Ex-chef, soil nerd, and the person who actually calls the farmers on Sunday mornings to check on the harvest.
Built our traceability platform from scratch. Believes QR codes can change food culture. He's probably right.
Spent two years living across farming communities. She's the reason our farmers earn 3× the going rate.
Every product has a farm origin, a farmer name, and a harvest date. No vague "sourced from local farms" copy. Names and coordinates, every time.
We publish our monthly carbon report publicly — including where we're still failing. Honesty over optics, even when it's uncomfortable.
We work backwards from fair farmer income. Your price is set after the farmer gets paid fairly — not the other way around.
Every box, label, ice pack, and liner is either compostable or reusable. If we can't do it sustainably, we don't ship it yet.
Join us. First box free, no strings, cancel whenever.